(Getty) Russell Simmons front row at the fall 2012 Charlotte Ronson show
No wonder PETA named him Man of the Year! Russell Simmons
, ardent yoga-lover and long-time vegetarian, issued a statement earlier today pledging to "never allow fur to appear in any fashion editorial pictorials on his website, Global Grind
"For as long as I run the company and hold the title of CEO of Global Grind, I will make sure that we edit out any fur that appears in our fashion editors," Simmons said. "I see it as one part of doing a small part to do less harm and lift the consciousness on this planet."
Global Grind, which bills itself as "The World According to Hip-Pop," caters to a broad spectrum of readers interested in lifestyle content and entertainment news.
What do you think about Simmons' vow to never feature fur? Does it change your perception of his brand? Tell us in the comments!