(Getty) eBay will collaborate with (from l-r) Jonathan Adler, Billy Reid, Chris Benz, and Steven Alan
Target, H&M, and Kohl's have been doing it for years. Macy's has been in on the action for a few seasons now. Last week, Neiman Marcus revealed
it was teaming up with Target and 24 CFDA designers. JCPenney will unveil collaborations with Marchesa
, William Rast
, and Betsey Johnson
later this year. And today, eBay announced it will be collaborating with Billy Reid
, Chris Benz
, Fallon, Jonathan Adler, Ruffian
, Steven Alan
, and Tibi
on a holiday collection.
Have we finally reached a high-low designer collaboration saturation point?
"Designers realize that the retailers need unique product so they are much more open to doing that," retail and brand consultant Robert Burke told
. "Multitasking is something designers have gotten used to. I suspect you will be hearing things in the next few weeks."
The eBay collection will launch Novermber 12th and will comprise 40 gift-worthy items ranging in price from $50 to $100. No word yet on what the specific products will be, but we hear that they'll span a range of categories—from homewares to apparel to accessories.
What do you think about all these designer collaborations? On one hand, it's nice to be able to get a high-end designer's creation for a fraction of their usual brand pricepoint, but at the same time, do you think it dilutes the luxuriousness of a brand? Did you feel differently about Missoni
after its massive collaboration with Target, for example—or Marni
after its blow-out H&M collection?
Tell us in the comments.