Fergie (PacificCoastNews) The Duchess is expanding her realm with a new brand endorsement. Wet 'n' Wild, makers of ultra-bright and affordable makeup, announced Fergie will be their new global beauty ambassador. Looks like the colorful cosmetics company is getting ready to compete with the big names in the beauty biz already relying on star support.
WWD reported Wet 'n' Wild is "going on the offensive to reinforce its place in beauty aisles as the playful, inexpensive choice for color that spans the spectrum" and Fergie's involvement has induced the company to double its advertising budget. No wonder they're referring to the stylish celeb as a "rocket boost" for the brand.
As far as the songstress cum designer is concerned, the partnership couldn't be more perfect. She mentioned, "It feels good to partner with brands my fans can afford because they helped me get to where I am today."
Also, Fergie is no stranger to fun fashion trends. "I have always been a big enthusiast for playing with nail color, design and shape," she said. In addition to nails, she's taking on the starring role in the brand's eye and lip categories, too. In fact, she'll be attending the 2012 Grammy Awards on Sunday sporting a complete Wet 'n' Wild makeup look. Right now you can even register to win "some awesome Fergie swag" on the company's website.
See Fergie's Beauty Lookbook: