Frederic Fekkai Plans to Leave International Markets


(Photo by Donald Bowers/Getty Images North America)

Frederic Fekkai (Getty Images)
It's a sad, sad day for hair product lovers overseas. According to a report in WWD, renowned beauty brand Frederic Fekkai is saying sayonara to its international market—for now at least.

Fekkai products are currently available in 25 countries outside the U.S. (mostly in Europe) but according a financial source at Procter & Gamble Co., the business overseas is small and developing too slowly. Now the bigwigs at P&G are choosing to set their focus on the States.

“We are targeting our 40 largest and most profitable businesses, the 20 largest and most promising innovations, and the 10 most important developing markets, where the growth potential is the highest,” said Bob McDonald, the P&G president, chairman and CEO, to WWD.

Au revoir, Frederic.
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