Paris Hilton Launching Another Fragrance

Paris Hilton (Bauer Griffin)

Paris Hilton will launch her 15th fragrance "Dazzle" in June 2012.
Paris Hilton is coming out with a new fragrance—for the 15th time. And what's special about this latest scent, according to WWD, is that it's "meant to express her own personality." In case her eponymous first eau de parfum, or any of the following 13, didn't quite reflect her identity, supposedly "Dazzle" will finally capture the celebutante's metaphorical essence.

According to Paris, however, she's "never been a one-dimensional person," and the multitude of perfumes, she explained, "has been a great way to express the changes I have gone through...Now I have a whole wardrobe of them to choose from, from light and beachy to mysterious and sexy." And fans, especially those in Asia and the Middle East, can't seem to get enough of her chameleon-like character. Since 2004, the perennial blonde's fragrances have sold $1.5 billion.

So what can we expect from this aromatic representation of the heiress? The scent, available in June, sounds rather delicious. The formulation will have top notes of pink lady apple, maraschino cherry and peach nectar with heart notes of violet petals, pink calypso orchid and orange blossom. The richer base notes will include pink champagne, white patchouli and crystallized musk. 

See Paris Hilton's beauty lookbook:
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  • Paris Hilton
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  • Paris Hilton
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  • Paris Hilton
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