Kanye West's "Yeezy"
Kanye West had a 2006 clothing line that never was called Pastelle, but by 2015 he had gotten the fashion thing right. That year the rapper unveiled Season 1 of his Yeezy Season clothing line to rave reviews. In June 2016, Adidas announced a new long-term contract with West to extend the Yeezy line to a number of stores. Not too shabby.
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