It's a classic tale: boy meets blog, blog meets book agent, boy gets book deal. Fuck Yeah Menswear was one of the greatest fashion hits of the Tumblr heyday—bursting onto the digital scene in October 2010 as an irreverent, anonymous, stream-of-consciousness fanboy send-up of the menswear blogging frenzy—a phenomenon that, along with the heritage (read: beards and plaid shirts) movement, had the entire casualwear arm of the fashion industry wrapped around their little fingers for the better...
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