Zac Posen's 24k Gold Dress is Inspired by Melting Ice Cream—Oh, and It's Worth $1.5 Million


(Courtesy Magnum) Zac Posen's designing a dress of 24k gold

One of the most delicious—and luxurious!—ice cream brands in the world, Magnum Ice Cream, has been slowly rolling out its product line in the United States in partnership with fashion and entertainment superstars. Remember a couple of years ago when Karl Lagerfeld shot Rachel Bilson in a series of commercials for Magnum's American debut? Totally the best—or, at least, most fashionable—ice cream commercials we've ever seen.

This season, ice cream lovers, gird your palates for Magnum Gold!? (yes, the punctuation is part of its name)—the world's first golden ice cream bar—is arriving in the USA. To celebrate, the company has teamed up with new Project Runway judge Zac Posen to create a one-off 24-karat gold dress inspired by the delicious dessert. The dress—which we're guessing/betting may or may not be modeled by either Coco Rocha or Crystal Renn, two of Posen's BFF-iest supes—is estimated to be worth about $1.5 million and will make its own debut on April 18th in a short film starring Hotty McHotterson Joe Manganiello.

"Creating my first-ever 24-karat gold dress was a truly priceless experience," Posen said. "I'm naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling. I pulled inspiration from Magnum Gold?! for the dress design... the train reminds me of melting ice cream. The dress is so decadent."
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