What Would Mario Batali Do? Eataly Launches Beauty E-Commerce


(Getty Images) Mario Batali at Eataly in New York City

If you like food and you've been anywhere near New York City in the last two years, you'll probably have heard of (or, hopefully, have visited) Italian food hall slash mecca Eataly.

Located in the city's bustling Flatiron district right by Madison Square Park, the grocery/deli/restaurant/food-court/wine-bar/green-grocer is an emporium of retail deliciousness formed through a partnership between top chefs Joe Bastianich, Lidia Bastianich, and Mario Batali, along with creator Oscar Farinetti, and brother Adam and Alex Saper.

This week, just in time for Mother's Day, Eataly has launched a home and beauty e-commerce shop. Yes, it's true! Now you can shop for short pasta, long pasta, truffles, and pick up your apple shampoo all in one place!

Can we say: Best gift basket potential ever?



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