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Products from Rihanna's MAC cosmetics collection (WWD)
According to a report in WWD, the "no brainer" collab, as Rihanna called it, isn't just any ol' celebrity partnership, though. RiRi is launching multiple collections with the beauty brand this year, marking a first for MAC. (The brand typically only does one-off projects with celebs.)
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” Rihanna said. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
Dying to know every single little detail? We've outlined everything you need to know about the epic collaboration, below. Dig in!
(Photo by PacificCoastNews.com)
The name of the collab: RiRi [Hearts] MAC
The phases of the collab: There will be four collections rolling out during 2013.
The must-have product: Red lips and Rihanna are pretty much synonymous these days, which is why the singer's first product to launch will be a red lipstick called "RiRi Woo," named after, of course, her go-to color, "Ruby Woo." It'll have a blue-red base, a retro matte finish with moisturizer, and it was specially picked to flatter every skin tone — something Rihanna was adamant about.
When it launches: The "RiRi Woo" launch will coincide with her Diamonds Tour concert on May 4th and 5th at the Barclays Center in Brooklyn, where MAC will open a pop-up shop. Afterwards, it'll be sold online, as will products from the second collection. The third line will be featured in brick-and-mortar stores this fall, followed by on-counter sales for holiday.
Total pieces in the collab: 31
See Rihanna's lookbook here: