Katie Holmes Is Now The Face Of...


(Photo by Getty)

Katie Holmes for Alterna (WWD)
Katie Holmes' first-ever color cosmetics ad for Bobbi Brown was only just unveiled two weeks ago, and already, the star has signed on as a spokeswoman for another beauty brand.

According to a report in WWD, the 34-year-old actress is not only the new face of Alterna, a health-conscious luxury haircare line, but also now a co-owner for the company.

Hmm... sounds awfully similar to another actress with famous locks, no?

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” Holmes said. “It’s good for my hair and good for the earth, so I feel good using it.”

Under the actress-turned-investor's direction, new product launches are on the horizon, and maybe, though not officially confirmed, a potential limited-edition accessories line crafted by none other than Holmes’ fashion label, Holmes & Yang.

Hey, if it gives us hair like this...


(Photo courtesy of Bobbi Brown)

... We're down to try anything.

See Katie Holmes' lookbook here:
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  • Katie Holmes
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  • Katie Holmes
  • Katie Holmes
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