Carly Rae Jepsen Tapped as Gud From Burt's Bees' First Spokeswoman
(Photo by Getty)
Carly Rae Jepsen (Getty)
The Call Me Maybe pop sensation will be the first-ever ambassador for Gud, the personal care brand launched by Burt's Bees last year.
Brand reps said Jepsen's bubbly personality and infectious energy made the perfect fit for Gud's mash-up of youthful fragrances and all-natural formulas.
"Being eco-conscious is so important. I love that Gud has figured out a way to reach young women with natural products that are also fun and smell amazing!" Jepsen said. "I also really connect with the positive spirit of the brand—it's how I live my life every day."
Be on the lookout for CRJ's upcoming ad campaign when it hits magazines this May!
See Carly Rae Jepsen's lookbook here: