The Kardashians Change Their Beauty Brand's Name Following Lawsuit
(Photo by Getty)
Khroma Beauty (courtesy)
Boldface Licensing + Branding, the sisters' licensing company, is changing the name of "Khroma Beauty by Kourtney, Kim and Khloe Kardashian" to just plain and simple "Kardashian Beauty," reports WWD.
The change from "Khroma" to "Kardashian" comes after a six-month-long trademark infrigment suit, which was filed by a Florida-based cosmetics brand called "Kroma" back in December. (You can brush up on their legal entanglement, here and here!)
“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, CEO of Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”
The Kardashians will continue to sell their Khroma products currently in stores, and Kardashian Beauty is slated to hit shelves in about three to four weeks.
In the meantime, you better snatch up all those Khroma smoky eye palettes and "Flirty Fanatic Faux Lashes"—we have a feeling eBay will soon be poppin' with "collector's item" Kardashian beauty products. Sigh.