Kiehl's Launches Beautifying BB Cream With SPF50



With all the BB creams on the market, how do you choose the right one? If your main concern is skin tone correction, we'd suggest checking out Kiehl's brand-new Skin Tone Correcting & Beautifying BB Cream, which is infused with broad-spectrum SPF50.

The tinted cream doesn't just camouflage uneven skin tone, it helps to fix it—with a hefty dose of Vitamin C, no easy feat.

"Typically, you don't see a BB formula with this high percentage of skincare ingredients," said Kiehl's USA President Chris Salgardo. "To address skin tone correction, we knew Vitamin C was an efficient ingredient but it's difficult to mix pigments with Vitamin C and even more difficult when adding a high SPF sunscreen.

"It was challenging, but we were determined to make this BB a truly beneficial skincare product, not just another BB," Salgardo said. "After two years of development, including numerous trials of different formulas and more than 4,000 applications of product, we were successful—and from where we stand, this is a major achievement in the BB category."

Kiehl's put its new BB cream through a barrel of clinical tests—and this is what they found:

After four weeks, clinical results showed:
- 35 percent improvement in skin brightness/radiance
- 32 percent improvement in the appearance of skin smoothness
- 18 percent reduction in the overall appearance of imperfections
- 28 percent improvement in overall skin appearance
- 26 percent improvement in skin hydration

A consumer study showed that 79 percent of users saw a reduction in the appearance of dark spots within four weeks.

You can pick up a tube of Kiehl's Beautifying BB Cream right now for $37—it's currently available in four shades: fair, fair/light, light, and medium.
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