Fact: I'm a huge fan of the naturally gorgeous, no-makeup makeup look. While some girls are lucky enough to be able to step outside without a stich of slap, I prefer to wear a face full of product every single day. (Let's just call it an occupational requirement.) The good news here? Most people don't know it, as I've perfected my flawless face technique over the years. In fact, many would be completely floored if they knew that my "great skin" is courtesy of one mattifying foundation, three different color concealers, one highlighter, one contour powder, a bronzer and a tawny-color blush. (And we haven't even gotten to the eyes, brows and lips!)
But back to my technique—it all boils down to these three things:
BUILD A STRONG BASE. As in, always make sure to massage a hydrating primer (like Illamasqua Hydra Veil, $43) into your skin before applying any makeup. It'll 1) Keep your skin from feeling tight and dry throught the day, 2) Help smooth over an uneven skin texture due to pimples and blemishes, and 3) Ensure the product adheres to your face so your look will last for several hours on end.
CHOOSE WISELY. Your product and tools, that is. For a more seamless finish, you want to use a foundation and concealer that matches your natural complexion exactly, and is in a formulation and consistency that works best with your skin type. For example, if your skin is dry, steer clear of powders, as they're likely to visibly flake and look chalky. For combination/oily skin, mattifying liquid formulations are your best bet.
ADD DIMENSION. No one's face is one color all over. After you've evened out your skin tone and texture, don't forget to highlight and lift the highest points of your face, like your forehead, down the bridge of your nose, your cupid's bow, underneath your eyes, and across your chin. To contrast, contour your temples, down both sides of your nose, and in the hollows of your cheeks to add depth back into the face. When highighting, keep it natural with a color that's two-or-three shades lighter than your complexion. Go one-or-two shades darker when you're contouring.