Listen Up Curly-Haired Ladies, You Need THIS
(Photo courtesy of ColorProof)Hey all you curly-haired gals with colored hair, do we have your attention? There's finally a luxury shampoo and conditioner designed solely for women with naturally curly, color-treated hair! Let the rejoicing commence.
We stopped by the launch party for ColorProof's new TruCurl Collection to learn straight from founder and CEO Jim Markham all about the new, game-changing products. TruCurl's Curls Perfecting Shampoo and Condition are unique in the fact that they deliver hydration and nourishment to natural curls while still boosting shine and fighting frizz. TruCurl's special formula is high lather, quick rinse AND restores hair's natural luster and elasticity for those bouncy, look-at-me curls you crave. Plus, it's 100 percent vegan, gluten-free, sulfate-free, salt-free, and keratin-free.
(Photos courtesy of ColorProof)As if that wasn't enough, TruCurl contains ColorProof's Advanced ColorLast System, which has Chromaveil and Heliogenol for both color and heath protection. Basically, this shampoo and conditioner duo keeps your curls pretty, your color rich, and your hair protected against heat.
So all you ladies with natural curls and not-so natural color, you don't have to sacrifice one to appease the other. You're welcome.
ColorProof TruCurl Curl Perfecting Shampoo and Condition are available in three sizes: $35 for 10.1 oz/8.5 oz, $60 for 25.4 oz, and $8 for 2 oz, respectively. Find a ColorProof salon nearest you, here.